Hartsfield-Jackson to Host 3rd Annual ATL Thinks! Pitch Competition Sept. 27

For Immediate Release

September 26, 2018

Hartsfield-Jackson to Host 3^rd Annual ATL Thinks! Pitch Competition Sept. 27

Three teams will be awarded $20,000 to launch ATL pilot 

ATLANTA – Hartsfield-Jackson Atlanta International Airport’s (ATL) marketing and design innovation program aimed at creating the airport of the future – ATL Thinks! – is here for its third year. ATL will host the final round pitch competition on Thursday, Sept. 27, where 12 of Atlanta’s top startups compete to launch one of three $20,000 pilots in an effort to solve four key challenges for the world’s busiest airport. 

ATL Thinks! highlights metro Atlanta’s talented individuals and companies while connecting them to industries and opportunities through a series of ideation labs, hack days, mentor sessions, and a final pitch competition. The Fall 2018 participants focused on challenges in marketing, UI/UX Design, product management, communication and sustainability.

2018 Challenges

• ATL Rewards: How might Hartsfield-Jackson increase its loyalty program participation for employees, frequent travelers and heavy consumers of food and beverage with an automated experience? (Skills needed: Marketing and Data Capture)
• ATLNext Construction Navigation Design: How might passengers learn the best way to navigate/traverse airport construction environments? (Skills needed: Digital, Storytelling, Design)
• Greening ATL Apiary: How might an easy-to-transport (mobile and modular) net zero commercial grade honey house for an airport be designed? (Skills needed: Industrial Design)
• Renewable/Regenerative Energy: How might airports produce renewable energy from passenger footsteps? (Skills needed: Marketing, Promotional Activations, Sustainability)

The winning team from each division gets to deploy a pilot with ATL Airport and retain the intellectual property for future use.

WHAT:                       ATL Thinks! 2018 Final Round Pitch Competition

WHEN:                       Thursday, Sept. 27
                                    6 p.m. – doors open

                                    6:30 p.m. – pitch competition begins

WHERE:                     The Gathering Spot

                                    100, 384 Northyards Blvd. NW

                                    Atlanta, GA 30313